Any piece of digital content in the world on a more secure, decentralized web.

ARA is a new distributed protocol with decentralized identity, rewards, distribution, and commerce

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A New Distributed Protocol

The internet is broken: a handful of centralized companies own the world’s data, content, and distribution. This drives up infrastructure costs for businesses and developers, and takes ownership away from consumers.

The ARA community-driven platform and developer SDKs leverage distributed computing, blockchain, and the sharing economy to make the delivery and sale of assets and experiences quick, cost-effective, and secure.


How it Works

ARA is designed to remove marketplace middlemen. The system creates a way for selling digital goods which allows any artist, creator, or publisher to sell licensed content directly to consumers. Digital content on ARA is only shared to authorized users and removes unnecessary fees.

 
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Removing Aggregators & Apps Stores

 
 
 
 

Sell anything digital directly to consumers

Remove excess transaction fees and revenue splits. Better for consumers. Better for content owners.


 
 
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Peer to Peer Asset Sharing -  (AFS) Ara File System

 
 
 
 

Access content from vast decentralized network

Community driven, secure file transfers create a more efficient, and scalable system.


 
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ARA Rights, Distributed Ownership Ledger

 
 
 
 

Secure and validate licensed content on the blockchain

Know who has your content and that it hasn’t been modified in any way with a secure proof of ownership ledger built on the blockchain.


 
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Users earn ARA rewards by contributing to the network

 
 
 
 

Participate in the network; earn Ara

Consumers or businesses earn ARA passively for their work; which can be used to buy content or create licenses.


The Community

 
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CONSUMERS

Users can leverage unused compute power to share files, and earn rewards to not pay for content or have to watch ads. By having a minimum balance and gaining reputation, participants can earn even more rewards through priority peer discovery.

 
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CREATORS

Content owners can publish directly into the system through ARA-enabled applications; allowing them to remove unnecessary revenue splits and distribute content securely.

 
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DEVELOPERS

Developers benefit from the suite of ARA SDK’s to quickly build next generation applications to sell any digital asset to the consumer and define rewards allocations.

 

 

Partners

Littlstar is the first partner implementation of the ARA platform. Littlstar has already established strong relationships with the world's leading media brands, distributing over 3,000 premium experiences and powering over 60 million devices. 

 

 

 
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Team

 
 
 
 
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TONY MUGAVERO

Chief Executive Officer. 4x Tech Founder. 13 years In content delivery for partners like Disney, Sony, Google, NBCUniversal

 

MATT COLLADO

Chief Content Officer. Entrepreneur and producer with strong content & media partnership background.

 

JOSEPH WERLE

Chief Technology Officer. Digital Builder previously at Spotify & AppNexus. Believer in the DAT Protocol & the Secure Distributed Web.

 
 
 
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CHARLES KELLY

Director, Protocol Development. Previously at Betaworks. Experience building on Ethereum, Games, & VR.

 

ERIC JIANG

Senior Software Engineer. Eric drives smart contract design and protocol architecture. Previously, he has worked as an AR, VR, and Applications Engineer at Littlstar.

 

VANESSA KINCAID

Chief Brand Officer. Has worked with global brands like LVMH, CBS, L'Oreal. 10 + yrs in brand & product development.

 
 
 
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BROOKLYN EARICK

SVP of Marketing and  Partnerships. 3x Entrepreneur, Touring Warner Music Artist, NASA Engineer.  Blockchain & Cryptocurrency Expert.  Growth Hacker.

 

LAURA JEFFORDS-GREENBERG 

SVP Business and Legal Affairs. Digital Distribution Expert. Previously at Red Bull & the NFL.

 

VANESSA PYNE

Principal Manager. OpenGL enthusiast. Creative coder. Previously at Animoto.

 
 
 
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LOGAN DWIGHT

Director of Product. Systems design & UI/UX. Previously at Kabam Games, Catch.com, and founder of The Soap Collective.

 

ANDREW GRATHWOHL

Director, Media Services. Signal processing & content pipeline expert. Previously at Amazon & Showtime.

 

Advisors

 
 
 
 
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MICHELLE PHAN

Digital Pioneer, Disruptor, and Builder. Believes blockchain technology will power the future market. Founder of Ipsy, Divinium, and Thematic. 

 

SERGE KASSARDJIAN

Founder and COO, NextRev Commerce; previously Global Head of Media Apps for Google Play, Venture Investor at Globespan and Digital Deal Maker for Sony Music.

 

DAVID FIELDS

Previously, Disney Executive and Head of Investments at The Tornante Company, focused on media & technology and Board Member at Littlstar and Clique Media.
Founder / CEO, Neutral Network

 
 
 
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PETER BRAY

Founder, Bray & Co.; Formerly Chief Digital Officer at Saatchi & Saatchi

 

GREG MERTZ

Advisor to Chairman, Warner Music Group

 

LEE MILSTEIN

Head of Partnerships, Google

 
 
 
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CODY SIMMS

Managing Director, TechStars

 

BUCKY HEATH

Head of Partnerships, MLB & Tickets.com

 
 
 
 
 support

support

 

Investors

 
 
 
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ARA Roadmap

 
 
 
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Developers, Publishers, And Creators Interested In Building With ARA?

Send us a message.
We are starting to work with early partners for launch.

 
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